Feel over flash. The joy of finicking. The older ‘simple’. Timeworn ways of making. And always, always substance. This is what we’re about. This is what needs to stay.
Where we're at
We are small-batch shirt makers who believe in putting in the hours on every piece we send out into the world. We are revivalists - of loom towns across India, of breathability and comfort, of unstinting quality and heritage patterns – tattersall checks, the Bengal stripe, craft prints re-imagined for modern wardrobes. Count on us for classics, made like they used to be.
Cutting through clutter and the seasons, our twenty-one, thought through, seriously sort out a guy’s shirt department issues – i.e. the choosing, the wearing and the “when?”-ing.
We put work into your work shirts. GOTSTM certified organic cottons and khadi, made on the handloom and crafted in patterns undaunted by gimmick. Our efforts show in the un-straitjacketing of such considerations in a shirt as feel, fall and comfort.
The ones you’d pick, nine times out of ten. Gung-ho through day, night, evening. We’ve brought our special breeziness, comfort and fall to a tightly edited set of wardrobe mainstays.
Off - duty
Made with the view that one’s afterhours require a level of shirt game on par with one’s work day. And that a work day looks hella different, nowadays.