Where we're at
We believe in putting in the hours on every piece we send out into the world. We are revivalists - of loom towns across India, of breathability and comfort, of unstinting quality and heritage patterns reimagined for today's day and age.
Cutting through the clutter and the seasons, our thirty-five, thought through, seriously sort out a guy’s shirt department issues – i.e. the choosing, the wearing and the “when?”-ing.
Zany yet sharp, our new prêt-à-porter line propels itself straight out of a self-published graphic sci-fi novel. Fusing Jamdhani and Ikat, two distinct craft techniques, Intergalactic Luum is all set to land soon. Watch this space for more.
We put work into your work shirts. GOTSTM certified organic cottons and khadi, made on the handloom and crafted in patterns undaunted by gimmick. Our efforts show in the un-straitjacketing of such considerations in a shirt as feel, fall and comfort.
The ones you’d pick, nine times out of ten. Gung-ho through day, night, evening. We’ve brought our special breeziness, comfort and fall to a tightly edited set of wardrobe mainstays.
Off - duty
Made with the view that one’s afterhours require a level of shirt game on par with one’s work day. And that a work day looks hella different, nowadays.