The fascination began with Indian muslin and a centuries old tradition. In a sleepy town called Kalna, Jyotish Da, a national awardee and master crafter explained that there are certain high counts of muslin that can only be handwoven at a particular time in the morning. From that point on, our research began on how to revive a slew of light and breezy fabrics that would be ideal for the subcontinent and for the men that live in it.
We put a focus on craft. And Crafting the best, for your custom is our calling. People tell us they know something’s from Bareek, when they see it. We make pieces that are affordable, but with standards that you come to expect from your favourite designers, even.
Our range has a different feel and fall because we don’t rush things. We spend countless hours testing how a shirt will fall on the average man’s body. We spend lots of time on the construction of plackets, on aspects like hemming, cuff length and inner linings. Each of our master base patterns have taken us quite a while to get to. Yes, it’s painstaking. But we love and cherish every bit of the craft.
We work with the most progressive of makers of our materials. We’ve travelled the length and breadthof India to work with some exceptional fabric makers and cooperatives, including Dastkar Andhra, Women Weave and Naresh Marwada in Kutch. Overall, our sourcing favours individual weavers, non-profits, co-operative societies and producer companies.
Our hunt for the finest has led us to conscious-yet-lasting materials from Peru, Italy and Spain. Landing on innovative fibres that go with timeless ones - that's something we're also researching.